Keyword research is one of the most valuable assets that assure the overall success and increased ROI for your online business because it can help your site appear at the top of the leading search engines.
However, for the keywords to rank higher in the search results, it’s important that you find the right keywords to target.
It’s not just about getting the visitors to your site but getting the right visitors to the site. You want customers who are easy to convert.
What is Keyword Research?
Keyword research is using various tools and techniques to find the search terms that people type into a search engine when they’re looking for the products or services you provide. Search terms vary in length and value. Additionally, some will have buyer-intent and others will not. Ideally, you would focus on the former because that would increase your revenue faster.
Successful Ways of Finding the Right Keywords
If you’re looking to get more traffic on your site, then here are some creative ways to find the right keywords to target through search engine optimization:
- Make a List of the Important Topics: Every business has related topics. Make a list of those topics and then take a moment to consider what someone would type into Google to find the business from that perspective. For example – a tree service is related to topics like arboriculture, environmental conservation, land management, nature, etc. Additionally, it’s tangentially related to business and animals. This should spur many ideas about what people search – arborist, proper methods of cutting down a tree, the importance of plants, etc.
- Combine Head Terms & Long-tail Keywords: Head terms are the specific keyword phrases that tend to be shorter and more generic. On the other hand, long-tail keywords tend to be longer keyword phrases that usually contain three or more words. It is vital to ensure that you follow the pattern of the combination of head terms & long-tail keywords towards achieving a perfect balance in your SEO strategy. Longer tail keywords tend to convert at a higher rate.
- Observe Your Competitors: Pull up your competitor’s website in a tool like SEM Rush or Majestic and observe what keywords they rank for. You can now check volumes of traffic and cost per click to see whether the keyword is worth targeting. There’s also a gauge of the difficulty to rank it – called KDI. If your competitors are targeting certain phrases or keywords, you know they’re valuable.
- Use Google AdWords Keyword Planner: The Google AdWords Keyword Planner is great for coming up with new keyword ideas because it gives you suggestions based on what you type in. If you type in the main term for an industry, it will give you hundreds of variations with and without the city included in the search phrase.
- Use Google “Suggestions”: If you type a keyword into Google, you’ll see a list of suggestions pre-populate. This is Google trying to guess what you might be looking for. However, this provides great examples of what other people have searched. Additionally, if you scroll to the bottom of the page, you’ll see a bunch of links to related pages, which also make great keywords.
- Cheat with Keyword Tool IO: I’m slightly biased, but Keyword Tool IO is a huge help when it comes to keyword research. Everyone can come up with the main keywords in a niche by simply tagging on words like “service”, “contractor”, and “company” to the end of a search phrase. But, this tool can take your search to the next level by providing new terms you may not have thought of as well as live data of search volume.